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Ageu

Duración: 30s

Idioma(s): English

Año: 2018

Calificación de facilidad de adaptación: Low

Nota sobre licencia: Easy

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Nombre de la campaña
Right to know testimonials
Público objetivo
Adults, Policymakers
Mensajes clave

Clear food labels, right to know what you eat, labeling public consultation,

Resumen

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

Transcripción

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Otros materiales disponibles

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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