0

Ageu

Longueur: 30s

Langue(s): English

Année: 2018

Évaluation de l’adaptabilité: Low

Évaluation des licences: Easy

Request Licensing Info
Nom de la campagne
Right to know testimonials
Public cible
Adults, Policymakers
Messages forts

Clear food labels, right to know what you eat, labeling public consultation,

Résumé

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

Transcription

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Autres documents disponibles

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

Popular Topics

Switch Up

Évaluation de l’adaptabilité: Medium

Cereal

Évaluation de l’adaptabilité: Medium

Screen Shot 2017-08-08 at 5.10.42 PM

No Dañes su Corazon (Don’t Damage their Hearts)

Évaluation de l’adaptabilité: Medium

What’s in my food? (South Africa)

Évaluation de l’adaptabilité: Medium