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Dad Knows Best

Longueur: 30s

Langue(s): English

Année: 2018

Évaluation de l’adaptabilité: Medium

Évaluation des licences: Easy

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Nom de la campagne
Dad Knows Best
Public cible
Adults, Parents
Messages forts

Sugary Drinks, Health Effects

Résumé

Shows a father and his children entering a gas station mini mart to purchase beverages. After some consideration, the dad chooses the healthier option - water - instead of a sugary drink. This encouraged the children to do the same.

Transcription

Woman VO: Just because you’re active, It doesn't mean that sugary drinks aren't doing damage to you and your children. Sugary drinks are a big reason for the obesity crisis in Jamaica. Drinking sugary drinks can bring on type 2 diabetes, heart attack and stroke (Text: Type 2 diabetes, heart attack and stroke). Are you drinking yourself sick? Drink water instead! (Text: Are you drinking yourself sick? Drink water instead!) A message from The Heart Foundation of Jamaica and The Ministry of Health, Jamaica Moves (end frame shows logos, website information and social media handles).

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Origin

The Heart Foundation of Jamaica and Ministry of Health, Jamaica Moves

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