Family Breakfast

Longueur: 30s

Langue(s): English, Portuguese

Année: 2018

Évaluation de l’adaptabilité: Medium

Évaluation des licences: Easy

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Nom de la campagne
"Você tem o direito de saber o que come" - You Have the Right to Know
Public cible
Messages forts

Sugary Drinks, Health Effects


Explains that labels are not clear, and important information does not always get to the consumers, which can lead to unhealthy food choices and obesity. The ad shows the consequences of obesity and focuses on the individual's right to know what they eat.


VO: Do you know what you eat? Important information about foods not always get to you, which can lead to wrong choices. Journalist: 1 in every 3 kids in Brazil is overweight and obese. Obesity can lead to type 2 diabetes, heart disease , cancer and even death. VO: Don't let the unhealthy food industry tell you just part of the story, You have the right to know what you eat.


Instituto Brasileiro de Defesa do Consumidor (Brazilian Institute of Consumer Protection).

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