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Paola

Longueur: 30s

Langue(s): English

Année: 2018

Évaluation de l’adaptabilité: Low

Évaluation des licences: Easy

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Nom de la campagne
Right to know testimonials
Public cible
Adults, Policymakers
Messages forts

Clear food labels, right to know what you eat, labeling public consultation,

Résumé

The ad is a testimonial from Paola, who is a consumer and young woman talking about the importance of healthier food choices for her and how clear labels are essential for making this right a reality.

Transcription

Diet is important to me because I believe it is a way to take care of my health. Read packages is always a fight and then you are buying a cat for rabbit (saying in Brazil). With labels that have more frontal and clear information you will be less deceived when consuming. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Autres documents disponibles

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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