Ad shows a man picking up a woman on a motorcycle. The woman declines to wear a helmet, as she says it is only a short distance. They get into a crash, and she hits her head on the pavement. The scene rewinds to show what happens if she uses a helmet and clicks the buckle. The helmet stays on her head, and she survives the crash.

Voice over, woman: To the entrance of to the side street
Driver: Wear a helmet
Woman; that’s OK, its not that far.
Driver: Sure?
Flashback: driver: Wear a helmet.
End frame: Helmets save lives. Always wear a helmet and click for safety.

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Produced by and available from Vital Strategies.