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Ageu

Panjang: 30s

Bahasa: English

Tahun: 2018

Penilaian adaptabilitas: Low

Penilaian perizinan : Easy

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Nama Kampanye
Right to know testimonials
Khalayak Sasaran
Adults, Policymakers
Pesan Utama

Clear food labels, right to know what you eat, labeling public consultation,

Rangkuman

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

Naskah

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Materi lain yang tersedia

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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