0

Breno

Panjang: 30s

Bahasa: English

Tahun: 2018

Penilaian adaptabilitas: Low

Penilaian perizinan : Easy

Request Licensing Info
Nama Kampanye
Right to know testimonials
Khalayak Sasaran
Adults, Policymakers
Pesan Utama

Clear food labels, right to know what you eat, labeling public consultation,

Rangkuman

The ad is a testimonial from Breno, who is a type 2 diabetes patient talking about his difficulties with making healthy food choices with current food labels. He highlights how clear, front of pack, labels would make his life easier.

Naskah

The first time I went to the supermarket after the diagnose was one of the most complicated days of my life. Today, I don't feel safe to buy because there is not the information in that label. If the labels were clear, it would be quick quick. If packages had front of pack warnings, my life would be easier because the information would be immediate. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Materi lain yang tersedia

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

Popular Topics

Patient

Penilaian adaptabilitas: Low

Screen Shot 2017-05-24 at 3.06.06 PM

Pouring on the Pounds (Woman)

Penilaian adaptabilitas: Medium

Screen Shot 2017-06-01 at 12.04.47 PM

Soda Machine

Penilaian adaptabilitas: Low

Screen Shot 2017-05-26 at 12.21.10 PM

Choose Foods with Less Stamps

Penilaian adaptabilitas: Low