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Fabiano

Panjang: 30s

Bahasa: English

Tahun: 2018

Penilaian adaptabilitas: Low

Penilaian perizinan : Easy

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Nama Kampanye
Right to know testimonials
Khalayak Sasaran
Adults, Policymakers
Pesan Utama

Clear food labels, right to know what you eat, labeling public consultation,

Rangkuman

The ad is a testimonial from Fabiano, who is a type 2 diabetes and amputee patient talking about the causes of his condition. He mentions how clear food labels would have made his life different.

Naskah

The causes of my diabetes were basically the type of diet that I was living. Today it brings to me a condition of worrying about what I eat, what I drink; What has happened to me, I do not want to happen to my daughter. Having clearer information on the product labels my life would be different. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Materi lain yang tersedia

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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