LiveLighter – Junk Food Snacks

Panjang: 30s

Bahasa: English

Tahun: 2016

Penilaian adaptabilitas: Medium

Penilaian perizinan : Easy

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Nama Kampanye
Khalayak Sasaran
Pesan Utama

Junk Food, Fat, Health Effects


Ad portrays a man stopping in a gas station to pay for gas, as his eyes fall on a rack of fast food snacks heating on the counter. Shot shows internal organs covered in yellow toxic fat as VO explains the health risks. Zooms outside of the body to man feeling his large stomach.


Man: Pump two, thanks, mate.
VO: It's time to stop and think about the snacks you and your family eat between meals. IF they're high in fat, salt, and sugar, they're junk food. And junk food can lead to toxic fat, bringing heart disease, cancer, type II diabetes, and fatty liver disease closer. Junk food: what's really on the menu?
Closing text: LiveLighter.

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LiveLighter® campaign developed in Western Australia © State of Western Australia, Department of Health.

For more information and print material, please see https://livelighter.com.au/The-Facts/About-Junk-Food

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