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Paola

Panjang: 30s

Bahasa: English

Tahun: 2018

Penilaian adaptabilitas: Low

Penilaian perizinan : Easy

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Nama Kampanye
Right to know testimonials
Khalayak Sasaran
Adults, Policymakers
Pesan Utama

Clear food labels, right to know what you eat, labeling public consultation,

Rangkuman

The ad is a testimonial from Paola, who is a consumer and young woman talking about the importance of healthier food choices for her and how clear labels are essential for making this right a reality.

Naskah

Diet is important to me because I believe it is a way to take care of my health. Read packages is always a fight and then you are buying a cat for rabbit (saying in Brazil). With labels that have more frontal and clear information you will be less deceived when consuming. VO: Anvisa, we have the right to know what we eat. Access right to know.org

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OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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