Skinny Kids – Dad

Panjang: 30s

Bahasa: English, Spanish

Tahun: 2015

Penilaian adaptabilitas: Medium

Penilaian perizinan : Easy

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Nama Kampanye
Pouring on the Pounds
Khalayak Sasaran
Pesan Utama

Sugary Drinks, Health Effects


Father and son buying soda at corner store. Cuts to scene with internal pictures of fat around vital organs. The pair then decides to buy water instead and walk away smiling.


VO: Just because you're not that overweight, just because you’re active, doesn't mean sugary drinks aren't doing damage – to your insides. You can’t see visceral fat, the dangerous fat too much sugar creates.
Text: Diabetes, heart disease, fatty liver and cancer.
VO: Sugary drinks are making every body sick.
Text: Get your Healthy Eating Packet! Call 311 or search Sugary Drinks on NYC.GOV


Owned by New York City Department of Health and Mental Hygiene.

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