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What’s in my food? (South Africa)

Panjang: 30s

Bahasa: English

Tahun: 2019

Penilaian adaptabilitas: Medium

Penilaian perizinan : Easy

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Nama Kampanye
What's in my food?
Khalayak Sasaran
Adults
Pesan Utama

Clear food labels, right to know what's in your food, health consequences of unhealthy food

Rangkuman

The ad discusses the lack of clear information about the contents of packaged foods. It encourages people to question what is in the processed foods they eat and understand how high levels of sugar, salt and saturated fat can negatively affect their health.

Naskah

"Hello, today we’ll be making breakfast and preparing a lunchbox for school.
Let’s start with some…
Sugar and salt
And wash it down with a nice…
Big glass of …
…more sugar
And now for the lunchbox.
Let’s put in saturated fat
...more salt
and sugar
Too much of these lead to obesity, diabetes, and heart disease.
Don’t let the unhealthy food industry tell you just part of the story.
You have the right to know what’s in your food. (Closing text: whatsinmyfood.org.za #whatsinmyfood Featured products are high in salt, saturated fat and/or sugar based on WHO/PAHO Nutritnet Profiling Model (2016). Average content of sugar, salt, and saturated fat determined using the Consensed Food Composition Table for South Africa.)"

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