Prepare the public for the upcoming smoke-free law. Encourage compliance.
During the weeks and months before a law comes into effect, it is important to communicate what the new smoke-free law requires and what the public needs to do to comply. Campaigns in this phase may be more factual and directive than in other phases. For instance, these ads offer specific dates about when a law is coming into effect, those who will be affected, and what the penalties will be for those who fail to comply.
Phase 2 ads should also remind the audience about the health harms of secondhand smoke and/or the health benefits of smoke-free areas. They may run in conjunction with other communications efforts to inform businesses about compliance requirements. Other smoke-free materials such as no-smoking signs, posters and guidebooks for businesses should use similar, coordinated imagery to make all smoke-free communications cohesive and more impactful.
Created in Turkey to increase awareness of, and encourage compliance with, the 100% smoke-free law for restaurants, cafés and bars (effective July 2009).More about this ad >
Created in New York, US in 2006 to support cessation efforts in New York City. Also adapted to support pending smoke-free legislation in Russia, Poland, Ukraine and Vietnam. Often used in conjunction with “Cigarettes are Eating You Alive”.More about this ad >
Created in India to empower people to speak up in support of, and to comply with, a stricter smoke-free law (October 2008). Ran in conjunction with “Child”.More about this ad >
Created based on a concept developed by the National Health Service of the United Kingdom in 2007. The ad was designed to support China Ministry of Health’s smoke‐free hospitals initiative.More about this ad >
Adapted from a concept developed by the National Health Service of the United Kingdom in 2007. The ad was launched in Guangzhou, China to increase awareness of and encourage compliance with new legislation to ban smoking in all public places effective on September 1st, 2010.More about this ad >
Created in Turkey to inform about the impending 100% smoke-free law covering restaurants, shopping malls and transportation (effective May 2008).More about this ad >
Created in Ireland to explain the purpose of a smoke-free workplace law (effective March 2004), as well as encourage support and compliance. Often aired in conjunction with “Smoke-free Works (Pub)”. Adapted for use in China and Turkey, for introduction of new smoke-free initiatives.More about this ad >
Created in Ireland to explain the purpose of a smoke-free workplace law (effective March 2004), as well as encourage support and compliance. Often aired in conjunction with “Smoke-free Works (Office)”.More about this ad >
Created in China in 2008 to build support for Beijing smoke-free directives, in conjunction with the Beijing Olympics.More about this ad >