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Ageu

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Right to know testimonials
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,

summary

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

transcript

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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