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“CUIDA TU VIDA, TOMALA EN SERIO” (Take care of your life, take it seriously).

Length: 30s

Language(S): English

Year: 2016

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Take Care of Your Life, Take it Seriously
target audience
Adults
Key message

Sugary Drinks, Health Effects

summary

Depicts the amount of sugar a man drinks throughout his day with various sugary beverages as it builds up throughout the day. Then cuts to image of obese child walking down a supermarket aisle with a soda in hand next to his mom, who is so obese she needs to be in an electric wheelchair. Cuts to multiple images of diabetic toes, and people in the hospital. Shows a table of sugary drinks, and then cuts to table full of healthy ones.

transcript

VO: You drink a bottled juice in the morning (Text: 450 ml of bottled juice: 10 teaspoons of sugar), an iced tea at noon (Text: 650 ml of iced tea: 9 teapoons of sugar), a soda during lunch and a couple more in the night (Text: 600 ml of soda: 13 teaspoons of sugar, two glasses of 350 ml of soda: 15 teaspoons of sugar). It looks quite harmless but all these sugary drinks in one day add a lot of extra sugar (Text: Total in one day: 47 teaspoons of sugar, 600 ml of soda: 13 teaspoons of sugar). That can cause you serious health problems including obesity, which causes diabetes, heart disease and some cancers. Do not hurt yourself by drinking sugary drinks (Text: Do not hurt yourself by drinking sugary drinks). instead drink water, milk, or aromatic free-sugar (Text: Drink water, amilk, or aromatic free-sugar). Take care of your life. Take it Seriously. (Closing Text: Take care of your life. Take it seriously)

Origin

Educar Consumidores

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