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Dad Knows Best

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Dad Knows Best
target audience
Adults, Parents
Key message

Sugary Drinks, Health Effects

summary

Shows a father and his children entering a gas station mini mart to purchase beverages. After some consideration, the dad chooses the healthier option - water - instead of a sugary drink. This encouraged the children to do the same.

transcript

Woman VO: Just because you’re active, It doesn't mean that sugary drinks aren't doing damage to you and your children. Sugary drinks are a big reason for the obesity crisis in Jamaica. Drinking sugary drinks can bring on type 2 diabetes, heart attack and stroke (Text: Type 2 diabetes, heart attack and stroke). Are you drinking yourself sick? Drink water instead! (Text: Are you drinking yourself sick? Drink water instead!) A message from The Heart Foundation of Jamaica and The Ministry of Health, Jamaica Moves (end frame shows logos, website information and social media handles).

other materials available

OOH

Origin

The Heart Foundation of Jamaica and Ministry of Health, Jamaica Moves

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