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Fabiano

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Right to know testimonials
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,

summary

The ad is a testimonial from Fabiano, who is a type 2 diabetes and amputee patient talking about the causes of his condition. He mentions how clear food labels would have made his life different.

transcript

The causes of my diabetes were basically the type of diet that I was living. Today it brings to me a condition of worrying about what I eat, what I drink; What has happened to me, I do not want to happen to my daughter. Having clearer information on the product labels my life would be different. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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