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Family breakfast

Length: 30s

Language(S): English

Year: 2017

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
You have the right to know
target audience
Adults
Key message

Food labeling, marketing, health effects

summary

The ad explains that labels are not clear and important information does not always reach the consumers, which in turn can lead to unhealthy food choices. The ad shows the consequences of obesity, such as type 2 diabetes and heart disease, and focuses on the individuals' right to know on what they eat.

transcript

VO: Do you know what you are eating? Important information about unhealthy foods not always get to you, and this can lead to wrong choices. Journalist: 1 in every 3 children in Brazil is currently overweight and obese. Obesity can lead to type 2 diabetes, heart disease , 13 types of cancer and even death. VO: Don't let the unhealthy food industry tell you just part of the story. You have the right to know what you are eating. (Closing Text: Aliança pela Alimentação Adequada e Saudável Direitodesaber.org)

other materials available

Radio spot

Print Digital

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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