For a Healthier Mexico (Español)

Length: 30s

Language(S): English, Spanish

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
For a Healthier Mexico
target audience
Key message

Sugary Drinks, Tax


Features several medical professionals speaking about pediatric patients with childhood obesity and about the obesity epidemic in Mexico, and attesting to the importance of a tax on sugary drinks.


Physician VO: I see girls and boys with obesity everyday,
RD VO: I know their future.
Public Health VO: Diabetes, heart disease and cancer.
RD VO: It's an epidemic and we can prevent it.
Narrator VO: More than seventy million Mexicans are overweight,
Text: Mexico is the most obese country in the world. July, 11, 2013
VO:...if we raise the cost soda and sugary drinks just a little we will reduce obesity. The money will help us combat the cost of this epidemic and install drinking fountains in schools and public spaces.
Physician VO: We must act now. Support the sad and sugary drink tax for a healthier Mexico. Closing Text: Support the soda and sugary drink tax

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