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LiveLighter – Toxic Fat

Length: 30s

Language(S): English

Year: 2012

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
LiveLighter
target audience
Adults
Key message

Junk Food, Toxic Fat, Health Effects

summary

Man eating pizza from the refrigerator , followed by clips of fat around vital organs stemming from when you eat too many calories and not eating the right types of food.

transcript

VO: When you eat more than you need to and aren't as active as you should be, fat doesn't just build up around your waist. A toxic fat also builds up around your vital organs.
Text: Toxic fat can bring heart disease, type 2 diabetes and cancer closer.
VO: ...releasing dangerous levels of chemicals, that bring heart disease, diabetes and cancer closer. Fat around your waist is bad, but toxic fat around you vital organs is worse.
Closing Text: LiveLighter

other materials available

Print

Origin

LiveLighter® campaign developed in Western Australia © State of Western Australia, Department of Health.

For more information and print material, please see https://livelighter.com.au/The-Facts/About-Toxic-Fat

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