LiveLighter – Sugary Drinks

Length: 30s

Language(S): English

Year: 2013

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
target audience
Key message

Sugary Drinks, Health Effects


Man stops in a convenience store to buy a soda. Shot then cuts to scenes of internal fat around organs. Cuts back to the man squeezing his stomach and looking concerned.


VO: Sports drink, fruit drink, energy drink or soft drink. The sugar in any sugary drink is sugar you body doesn't need. So it gets turned into fat, including toxic fat. Which can lead to cancer, type 2 diabetes and heart disease. Breaking a sugary drinks habit won't just reduce fat around your waist, it will reduce toxic fat around your vital organs. Closing Text: Live Lighter


LiveLighter® campaign developed in Western Australia © State of Western Australia, Department of Health.

For more information, please see https://livelighter.com.au/The-Facts/About-Sugary-Drinks and https://livelighter.com.au/SugaryDrinks/Calculator

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