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Our Kids Come First

Length: 30s

Language(S): English, Spanish

Year: 2014

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Alianza Salud
target audience
Adults
Key message

Junk Food, Marketing, Health Effects

summary

Depicts the various tactics by industry to get kids to consume junk food such associating junk foods with cartoons, video games, printed ads, colorful treats and toys.

transcript

VO: Aggressive junk food marketing manipulates and induces our children to consume unhealthy food and drinks, creating poor eating habits from a young age. Consuming junk food causes obesity, one of every three mexican children is overweight or obese. Obesity can cause heart disease, some kinds of cancer, diabetes and even death. Enough, our kids come first, lets remove all junk food marketing from their world. Endframe: Let's remove all junk food marketing from their world.

other materials available

Print

Radio

Our Kids Come First (Spanish)

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