0

Paola

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

Request Licensing Info
campaign Name
Right to know testimonials
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,

summary

The ad is a testimonial from Paola, who is a consumer and young woman talking about the importance of healthier food choices for her and how clear labels are essential for making this right a reality.

transcript

Diet is important to me because I believe it is a way to take care of my health. Read packages is always a fight and then you are buying a cat for rabbit (saying in Brazil). With labels that have more frontal and clear information you will be less deceived when consuming. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

Popular Topics

Family breakfast

Adaptability Rating: Medium

Are You Drinking Yourself Sick?

Adaptability Rating: Medium

What’s in my food? (South Africa)

Adaptability Rating: Medium

Tooth Decay

Adaptability Rating: High