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Addis Ababa: Never drink and drive, Celebration

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Never Drink and Drive
target audience
Adult vehicle users
summary

Explains the negative consequences of drinking and driving through the story of two friends out watching a sporting event.

transcript

Driver: Now that our team has won, I can go home.
Sober Friend: Let me drive you home.
Driver: Why should you? Once I’ve had a drink, you know how well I drive.
Narrator VO: Drinking and driving ruins lives.
Closing text: Never drink and drive.

other materials available

Print

Radio

licensing note

Produced by and available from Vital Strategies.

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