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Everybody Hurts

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Never Drink and Drive (Bogota)
target audience
Adult vehicle users
summary

Ad depicts a series of people receiving phone calls that a loved one has been killed by a driver who was drinking.

transcript

Man: Hello? Yes, she is my daughter...What?
Woman: Yes, he is my husband… are you sure? The driver was drunk? Yes.. The metallic grey car.
Older woman: and kids, too?
End frame: Drink driving ruins lives. Never drink and drive.

licensing note

Produced and available from Vital Strategies.

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