0

Mother: Fortaleza

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

Request Licensing Info
campaign Name
Helmets Save Lives
target audience
Adult motorcycle users
summary

Testimonial campaign from a man whose mother passed away from a road crash in which she did not wear a helmet while on his motorcycle.

transcript

Voice over, son: that day I was taking my mom to work. It was not far. She put her helmet in a hurry and did not buckle it properly. On the way we got hit by a car. And I lost my mom forever, because of a small thing. I live with this pain every day.
Endframe: helmets save lives. Always wear it correctly

licensing note

Produced by and available from Vital Strategies.

Popular Topics

Screen Shot 2017-05-26 at 1.57.58 PM

Shame

Adaptability Rating: Low

Screen Shot 2017-05-26 at 1.31.38 PM

Daniela

Adaptability Rating: Low