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Never Drink and Drive: Car (Ho Chi Minh City)

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Don't Drink and Drive.
target audience
Adult vehicle users
summary

Scene shows Ho Chi Minh City in the evening and cuts to a family with a young daughter learning to ride a bike. Then cuts to man playing tennis with his friends and sitting down to food and drinks after their game. Two friends get up to leave, and one tries to tell the other not to drive because he has been drinking. The man decides to drive home anyway, and hits the young girl as she crosses the crosswalk with her bike.

transcript

Mom: Ok..ok. Well done my daughter!
Friend: you’ve been drinking beer. How about leaving the car here and taking taxi home?
Driver: I just had a few, I'm OK. Don’t worry.
End frame: Drink driving destroys lives. Never drunk and drive.

licensing note

Produced by and available from Vital Strategies.

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