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Skinny Kids – Dad

Length: 30s

Language(S): English, Spanish

Year: 2015

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Adults
Key message

Sugary Drinks, Health Effects

summary

Father and son buying soda at corner store. Cuts to scene with internal pictures of fat around vital organs. The pair then decides to buy water instead and walk away smiling.

transcript

VO: Just because you're not that overweight, just because you’re active, doesn't mean sugary drinks aren't doing damage – to your insides. You can’t see visceral fat, the dangerous fat too much sugar creates.
Text: Diabetes, heart disease, fatty liver and cancer.
VO: Sugary drinks are making every body sick.
Text: Get your Healthy Eating Packet! Call 311 or search Sugary Drinks on NYC.GOV

Origin

Owned by New York City Department of Health and Mental Hygiene.

Also available in Spanish:

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