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Soda Machine

Length: 30s

Language(S): English

Year: 2014

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
A Healthy Bay Area
target audience
Adults
Key message

Sugary Drinks, Tax

summary

Depicts children looking at a soda vending machine. Each button lists a health problem caused by sugary drinks, instead of a sugary beverage product. At the end, the kids walk away with talk about the public health benefits, the extra revenue that will be earned, and inspirational music in the background.

transcript

VO: When kids drink soda, they're getting a lot more than they bargained for. Because just one soda a day can lead to an extra ten pounds a year, and that leads to some very serious health problems. But a small soda tax can make a big difference.
Text: Soda tax: 1c per ounce.
VO: ...Reducing the epidemic of childhood obesity and diabetes, and putting money towards programs to improve nutrition, exercise and public health. So make the right choice and vote yes.
Closing text: Vote Yes! In San Francisco and Oakland to reduce childhood obesity and diabetes.

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