0

Child

Length: 45s

Language(S): English, Hindi, Chinese

Year: 2008

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
Smoke-Free
target audience
Adult smokers, especially parents
Key message

Smoking causes disease, death and suffering to you and others.

summary

Shows scenes of an adult male smoker, smoking cigarettes in his home around his young daughter, and around his coworkers in the office.

transcript

VO: Everyone seeks happiness. But isn’t that a very high price to pay? Smoking can cost you and can also seriously affect the health and welfare of those around you.
Text: Smoking kills. Passive smoking kills too.
VO: Don’t have them pay the price for your smoking. Smoking will cost you.

other materials available

Website

Radio

Billboards

Print

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