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Cough

Length: 30s

Language(S): English

Year: 2016

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Cough
target audience
Adult smokers
Key message

-A smoker's cough is a sign that cigarettes are damaging your body.
-Cigarettes cause disease throughout the body; not just in the lungs.

summary

Opens from the point of view of a smoker looking down at his cigarette in one hand, and a rag in the other. We can hear him breathing, and he begins to cough. With each big cough, a shot of a smoking-related disease takes up the screen, captioned by its name.

transcript

VO: A smoker's cough is not just a sign that you are damaging your lungs. A smoker's cough is a sign that you are damaging your whole body. Quit smoking today.

other materials available

Radio

Print

Digital

OOH

licensing note

Owned and available free of cost from Vital Strategies.

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