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Living with Smoking

Length: 30s

Language(S): English

Year: 2016

Adaptability Rating: High

Licensing Rating: Easy

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target audience
Adult male smokers
Key message

-Smoking greatly increases your risk of stroke
-A stroke can greatly alter your ability to do all of the things you do daily
-Stroke affects not only stroke victims, but their families as well

summary

Goes through parts of a typical day of a victim of a stroke, shown only from the person's own point of view inside his house. PSA begins with a shot of a woman assisting the subject to eat. It cuts to a shot of the bedroom, where the subject tries to reach for his radio and falls. Last scene shows a young girl (the subject's daughter) helping to get him back into bed.

transcript

Man's voiceover, with speech affected by stroke: "My smoking gave me a stroke, but it's my family who is suffering most."
VO: Living with smoking can be worse than dying from it. Quit smoking today.

other materials available

Radio

Print

Digital

OOH

licensing note

Owned and available free of cost from Vital Strategies.

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