0

Ageu

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Low

Лицензирование: уровень: Easy

Request Licensing Info
Название кампании
Right to know testimonials
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

The ad is a testimonial from Ageu, who is a hypertension and kidney failure patient talking about how food choices led him to his health condition. He also highlights the importance of having clear food labels.

Сценарий

In my case, it was like that, I didn't have much time to eat properly. You don't stop to analyse the nutrient content of nothing. The industry wants to sell, it doesn't want to alert anything. If labels were more clear, mayve I wouldn't have got to the point, for instance, to my kidney insufficiency. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

Popular Topics

Paola

Степень адаптируемости: Low

Sugar Adds Up

Степень адаптируемости: Medium

Don’t Eat More Lies

Степень адаптируемости: Medium

Screen Shot 2017-05-25 at 5.49.28 PM

For a Healthier Mexico (Español)

Степень адаптируемости: Low