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Breno

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Low

Лицензирование: уровень: Easy

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Название кампании
Right to know testimonials
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

The ad is a testimonial from Breno, who is a type 2 diabetes patient talking about his difficulties with making healthy food choices with current food labels. He highlights how clear, front of pack, labels would make his life easier.

Сценарий

The first time I went to the supermarket after the diagnose was one of the most complicated days of my life. Today, I don't feel safe to buy because there is not the information in that label. If the labels were clear, it would be quick quick. If packages had front of pack warnings, my life would be easier because the information would be immediate. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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