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Do not eat more lies, FOPL introduction

Продолжительность: 30s

Язык(и): English, Spanish

Год: 2018

Степень адаптируемости: Medium

Лицензирование: уровень: Easy

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Название кампании
Do not eat more lies, FOPL introduction
Целевая аудитория
Adults , Parents
Основные сообщения

Junk Food, Marketing, Health Effects. Introduction of the need of FOP labels.

Краткий обзор

Portraits children exposed to different types of junk food advertisement and when they have the products they become what they really are, sugar, fat, and sodium. In the end, the products are exposed with a question mark in the products demanding to have clear labels in the front of the packages.

Сценарий

VO: One out of every four scholar aged children in Colombia is obese or overweight. This increases the risk of serious diseases in adulthood ENOUGH. Let´s demand restrictions for advertisement of junk food and clear information (Text: high in sugar?) in the front of the packages (Text: High in saturated fats?). Do not eat more lies, and don´t give them to your children. A Red PaPaz initiative. Endframe: Let's remove junk food advertisementfrom their world.

Другие доступные материалы

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Radio

Origin

Red PaPaz

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