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Fabiano

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Low

Лицензирование: уровень: Easy

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Название кампании
Right to know testimonials
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

The ad is a testimonial from Fabiano, who is a type 2 diabetes and amputee patient talking about the causes of his condition. He mentions how clear food labels would have made his life different.

Сценарий

The causes of my diabetes were basically the type of diet that I was living. Today it brings to me a condition of worrying about what I eat, what I drink; What has happened to me, I do not want to happen to my daughter. Having clearer information on the product labels my life would be different. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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