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Family breakfast labels

Продолжительность: 30s

Язык(и): English

Год: 2018

Степень адаптируемости: Medium

Лицензирование: уровень: Easy

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Название кампании
Right to know labeling
Целевая аудитория
Adults, Policymakers
Основные сообщения

Clear food labels, right to know what you eat, labeling public consultation,

Краткий обзор

This ad explains that labels are not clear and important information do not always reach consumers, which can lead to unhealthy food choices and obesity. It shows the triangles and how foods would be easier to identify if we had them in place.

Сценарий

Do we know what we eat? Important information about foods we eat not always get to us and this can lead to wrong choices. That is why we need the triangles in the labels of the foods we eat. To make healthier food choics for us and our family. With them, 76% of Brazilians would understand what they are eating. VO: Anvisa, we have the right to know what we eat. Access right to know.org

Другие доступные материалы

Radio

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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