Ad centers on a heartfelt testimonial from a man whose brother was killed by a driver under the influence of alcohol.
"My name is Binyam Worku. I am Elias Worku's brother. My brother was standing right here - waiting for a car to take him home. The car swerved and hit him. He died right away. The police said that the driver was under the influence of alcohol. Since then I don't get into a car if I suspect that the driver has had a drink. Our family doesn't expect my brother to come home. But your family and other families expect you to come home safely."
VO: Never drink and drive.
Produced and available from Vital Strategies.