Testimonial campaign from a man whose mother passed away from a road crash in which she did not wear a helmet while on his motorcycle.

Voice over, son: that day I was taking my mom to work. It was not far. She put her helmet in a hurry and did not buckle it properly. On the way we got hit by a car. And I lost my mom forever, because of a small thing. I live with this pain every day.
Endframe: helmets save lives. Always wear it correctly

Produced by and available from Vital Strategies.