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Pouring on the Pounds – Boy

المدة: 30s

اللغة/اللغات: English

العام: 2013

تصنيف القابلية للتكيف: Medium

ملحوظة عن الترخيص: Easy

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اسم الحملة
Pouring on the Pounds (Soda)
الجمهور المستهدف
Adults, Parents
الرسائل الرئيسية

Kids can drink themselves sick with sugary drinks. Sugary drinks can bring on obesity and diabetes and the earlier in life someone gets diabetes, the greater the risk of serious complications later.

ملخص

Boy drinks sugary beverage followed by an animated trip throughout his body/internal organs that shows where the fat accumulates. With text describing the health issues in a particular region in the body. Ends with animated pouring of soda.

السيناريو

VO: Kids can drink themselves sick with sugary drinks. Sugars are dumped into their bloodstream with every drink, which can lead to fat build up in and around vital organs (Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke). Surgery drinks can bring on obesity and diabetes and the earlier in life someone gets diabetes, the greater the risk of serious complications later. Are your kids pouring on the pounds? Closing Text: Are you pouring on the pounds? Obesity? Diabetes? Heart Disease?

Origin

New York City Department of Health and Mental Hygiene

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