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Addis Ababa: Never drink and drive, Testimonial

العام: 2016

تصنيف القابلية للتكيف: Low

ملحوظة عن الترخيص: Easy

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اسم الحملة
Never Drink and Drive
الجمهور المستهدف
Adult vehicle users
ملخص

Testimonial ad tells the story of a mother who lost her daughter to someone that decided to drink and drive.

السيناريو

Mother VO: My daughter, she was admired both for her performance at school and discipline in her way of life.  She was to graduate this year from university. Pity, when I had high hopes for her, when I believed she’d support me…One unfortunate day, a drunk driver killed my buoyant girl. He took her away from me. I can’t bear the sad truth that my only daughter is gone. I can’t find solace.   
Narrator VO: Drinking and driving ruins lives.
End frame: Never drink and drive

مواد أخرى متوفرة

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ملحوظة عن الترخيص

Produced by and available from Vital Strategies.

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