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Death 3

Owner: European Unions

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Message

Smoking kills.

Effectiveness

This warning had a very high resonance with aged 15-17 (61% rated it effective) and young men aged 18-24 (41%) in Belgium. See "A review of the science base to support the development of health warnings for tobacco packages," p. 22.

licensing note

• Royalty-free license
• No time limit
• For use of health warning

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