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Slow and Painful Death 5

Owner: European Unions

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Message

Smoking causes slow and painful death

Effectiveness

One of top eight ranked as the most effective combined pictorial and warning messages in Belgium. See "A review of the science base to support the development of health warnings for tobacco packages," p. 22.

Ranked #1 in France as “the 10 warnings images judged to have the most impact on 'intention to quit' and 'prevent from starting smoking,' and ranked #1 as the most effective combined pictorial and warning message across 25 EU member states. See "A review of the science base to support the development of health warnings for tobacco packages," p 34.

licensing note

• Royalty-free license
• No time limit
• For use of health warning

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