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Do not eat more lies, FOPL introduction

Duración: 30s

Idioma(s): English, Spanish

Año: 2018

Calificación de facilidad de adaptación: Medium

Nota sobre licencia: Easy

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Nombre de la campaña
Do not eat more lies, FOPL introduction
Público objetivo
Adults , Parents
Mensajes clave

Junk Food, Marketing, Health Effects. Introduction of the need of FOP labels.

Resumen

Portraits children exposed to different types of junk food advertisement and when they have the products they become what they really are, sugar, fat, and sodium. In the end, the products are exposed with a question mark in the products demanding to have clear labels in the front of the packages.

Transcripción

VO: One out of every four scholar aged children in Colombia is obese or overweight. This increases the risk of serious diseases in adulthood ENOUGH. Let´s demand restrictions for advertisement of junk food and clear information (Text: high in sugar?) in the front of the packages (Text: High in saturated fats?). Do not eat more lies, and don´t give them to your children. A Red PaPaz initiative. Endframe: Let's remove junk food advertisementfrom their world.

Otros materiales disponibles

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Radio

Origin

Red PaPaz

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