0

Daniela

Año: 2017

Calificación de facilidad de adaptación: Low

Nota sobre licencia: Easy

Request Licensing Info
Nombre de la campaña
Daniela: Sao Paulo
Público objetivo
Adult vehicle users
Resumen

Sao Paulo ad shows the effect drink driving has had on the life of a victim.

Transcripción

Voice over: The car crash could have been avoided. It should have been avoided.
Text: 11 years ago, a driver ran a red light and hit Daniela’s car.
Voice over: He took away from me my friends, experiences and my will to live.
Text : She lost her ability to move and became a quadriplegic.
Voice over: I would prefer not to be in this place, as a example for others.
Text : Like Daniela, #Everybody Loses with road traffic fatalities and injuries.
End frame: Drive Safely, Save Lives. Yellow May. Good Traffic, Safe Traffic.

Nota sobre licencia

Produced by and available from Vital Strategies.

Popular Topics

Click for Safety, Bangkok

Calificación de facilidad de adaptación: Low

Shame

Calificación de facilidad de adaptación: Low

Never Drink and Drive: Moto (Ho Chi Minh City)

Calificación de facilidad de adaptación: Low

Never Drink and Drive: Car (Ho Chi Minh City)

Calificación de facilidad de adaptación: Low