Planning and Implementation Resources

WHO Framework Convention on Tobacco Control (WHO/FCTC)
The first public health treaty, negotiated under the auspices of the WHO. Developed in response to the globalization of the tobacco epidemic, the treaty asserts the importance of tobacco control and reduction strategies.

Sustainable Funding Mechanisms for Population-Level Tobacco Control Communication Programs

Guidelines for Implementation of WHO FCTC Article 11
In November 2008 at its third session of the Conference of the Parties (COP3), parties adopted thses guidelines on Article 11: Packaging and Labeling of Tobacco Products.

Cigarette Package Health Warnings and Interest in Quitting Smoking – 14 Countries, 2008-10
This report describes an analysis of 2008-10 data from the Global Adult Tobacco Survey in 14 WHO FCTC countries to assess the effects of cigarette package health warnings on interest in quitting smoking among smokers of manufactured cigarettes, ages 15 or more years.

WHO FCTC Health Warnings Database
A health warning library of all existing pictorial warnings categorized by topic and country.

Pan American Health Organization (PAHO): Packaging and Labelling
Contains legislation on graphic pack warnings from different countries and evidence of effectiveness from Australia and Canada. Also discusses arguments used by the industry to oppose pictorial warnings, as well as counter arguments for tobacco control advocates.

World Health Organization World No Tobacco Day 2009 (WNTD)
Webpage dedicated to WNTD 2009 theme, “Tobacco Health Warnings.” Provides a range of health warning campaign materials including brochures and posters related to this issue.

Tobacco Labelling Resource Centre
Includes a review of the evidence as well as recommendations for designing health warnings for tobacco packages. Also includes a toolkit on developing effective labeling policies and additional resources for regulators and tobacco control advocates.

Physicians for a Smoke-free Canada
Country specific national tobacco control legislation, a history of pictorial warning implementation and a database of pictorial warnings. Extensive research on graphic pack warnings’ effectiveness.

Maintained by Physicians for a Smoke-Free Canada, with assistance from the Canadian Cancer Society.

Tobacco Packaging and Labeling Technical Guide
Comprehensive technical guidance to help governments plan and implement effective packaging and labeling. Developed by The International Union against Tuberculosis and Ling Disease (The Union).

Campaign for Tobacco Free Kids
Fact sheets on the importance of pictorial warnings in communicating health risks and motivating smokers to quit; information on the arguments against pictorial warnings that tobacco companies use followed by rebuttals for each argument and examples by country and jurisdiction.

International Status Report on Cigarette Package Health Warnings
Lists world trends and statistics on health warnings in different countries compare across the world. Rankings of pack warning labels by size. Developed by the Canadian Cancer Society.

Cancer Council Victoria Plain Packaging
Includes facts, latest news, and a comprehensive review of the evidence in support of plain packaging.

Legal Guidelines for Mass Media Communication Campaigns