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Do not eat more lies, FOPL introduction

Longueur: 30s

Langue(s): English, Spanish

Année: 2018

Évaluation de l’adaptabilité: Medium

Évaluation des licences: Easy

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Nom de la campagne
Do not eat more lies, FOPL introduction
Public cible
Adults , Parents
Messages forts

Junk Food, Marketing, Health Effects. Introduction of the need of FOP labels.

Résumé

Portraits children exposed to different types of junk food advertisement and when they have the products they become what they really are, sugar, fat, and sodium. In the end, the products are exposed with a question mark in the products demanding to have clear labels in the front of the packages.

Transcription

VO: One out of every four scholar aged children in Colombia is obese or overweight. This increases the risk of serious diseases in adulthood ENOUGH. Let´s demand restrictions for advertisement of junk food and clear information (Text: high in sugar?) in the front of the packages (Text: High in saturated fats?). Do not eat more lies, and don´t give them to your children. A Red PaPaz initiative. Endframe: Let's remove junk food advertisementfrom their world.

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