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Por la espalda no, de frente (Not Behind Our Backs)

Longueur: 30s

Langue(s): Spanish

Année: 2020/2021

Évaluation de l’adaptabilité: Low

Évaluation des licences: Medium

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Nom de la campagne
No Comas Más Mentiras
Public cible
Adults
Messages forts

Children are at risk from ultra-processed foods, which are marketed with lies and misinformation. Support the bill for front-of-package labels to make unhealthy content visible and clear.

Résumé

Children are depicted walking from behind as the narrator says that there is a danger attacking children from behind that hides, lies and misinforms. Images of ultra-processed drinks and foods are shown. The narrator urges viewers to support the Junk Food Law, while images of black labels that warn of unhealthy content are shown. The audience is invited to add their voice to the online petition that supports a bill for labels on ultra-processed foods and drinks.

Transcription

Voiceover: Not behind my back, up front. There is a danger attacking children from behind, that hides, that lies, that misinforms. The threat is in ultra-processed drinks and foods. Enough! We need them to be upfront. Support the junk food law. Visit www.nocomasmasmentiras.org to add your voice to the petition. Text and Voiceover: #TheJunkFoodLaw is the Colombian initiative to not eat more lies.

Origin

Red PaPaz

Por la espalda no, de frente

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