Without knowing what's in processed foods, it's difficult to make healthier choices. Participate in the public consultation to demand labels on processed foods.

The ad shows a woman doctor with her eyes covered and a product being offered to her, like in a blind test, and explains the importance of food labels to help people make healthier choices. It invites the audience to participate in the public consultation to demand triangle alert labels on processed foods, and includes the exact date the consultation is open until

Voiceover: Front-of-package labeling on processed foods is a public health issue. But now you can change that. When opening your mouth, do not close your eyes. Demand triangle alerts. Text: Participate in Anvisa's public consultation. It's only until Nov. 6. Access direitodesaber.org

Instituto Brasileiro de Defesa do Consumidor